Learn more in the Cambridge English-Chinese traditional Dictionary. Email Address * Sara Lynn Hua is a contributing writer and editor for TutorMing. Whatsapp / Wechat / Mobile Mercedes-Benz entered the Chinese market under the brand name … In 2014 Lenovo was the second-largest PC vendor in the world by unit sales. The Chinese brand name must reflect what the client wants. Skype: [email protected] While these Chinese goods may look like the real deal from a glance, you’ll soon realize that they don’t perform even half as well as the originals do. Makes sense now. While choosing an Asian or Japanese business name for your Chinese Restaurant or Japanese translation office, one thing you need to make sure is to go for a name that is easy to pronounce and simple to remember. The Chinese characters should look and sound good together. These brands have Chinese names, but their brand is so well known that Chinese consumers rarely use the Chinese name. Very interesting, didn't realise they all had completely separate brand names. Canon is a Japanese multinational corporation specializing in the manufacture of imaging and optical products (cameras, displays, TV, etc.). UNFORTUNATELY for them, they never did their research and found a pretty awkward translation which didn’t go down too well in China, “Pepsi brings your ancestors back from the grave”. Building B, 5th Floor, Room 504 On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall. 1. Are there any odd brand names that you've come across in China? Yes indeed Dolce & Gabbana received a big hit in sales (in China) after releasing a video that, let's say, didn't go down too well in China! Seiko is a Japanese company that manufactures and sells watches, clocks, jewelry, etc. The Chinese name of the company is 宝马 (Bǎomǎ) and it means “precious horse“: 宝 (bǎo) precious + 马 (mǎ) horse. Lenovo is a giant in the PC industry. Dongfeng is also a state-owned Chinese Automobile manufacturer that has its name in the ‘Big Four’ automobile companies in China. You will get a reply from us Your email address will not be published. Brands such as Gucci, YSL and Chanel have such a strong identity that they are known by their English name. Email: [email protected], No. LTL Mandarin School are true believers in that real immersion matters. "喜(xǐ)" means “Happy” or “Like”, and “力(lì)” means power. It’s Chinese name 大众汽车 (Dàzhòng qìchē) is a pretty accurate description of the original German name, which means “the people’s car”. Name * Obviously, the lower fuel consumption translates into money. Sign up below and become part of our ever growing community! We want to bring you some of the worlds most famous brands and teach you their brand names in Chinese. The French multinational corporation Carrefour (literally “a junction where one street or road crosses another”) is called 家乐福 Jiālèfú in Chinese. I am from Norway and I am the LTL Chengdu School Director. You probably know that the Chinese language is highly … Developing a great brand name involves more than just coming up with a clever idea. Sometimes these Chinese fakes are unbelievably good. Volkswagen purposely chose this due to the fact it appears to look like a version of their very own logo >>> 众. Coincidence? So 阿迪达斯 (Ādídásī) doesn’t mean anything in particular: 阿 (Ā) it’s a modal particle + 迪 (dí ) “guide/enlighten” + 达 (dá) “to extend/ to reach + 斯 (sī) “this“. The Chinese for brand name is 商标名称. List Looks a bit familiar right? I love the stories about Coca Cola and VW, shows you need to be smart to break into the Chinese market and take care with things like brand name. Note that depending on the Chinese characters used these names can have many other meanings besides those listed here. 1. Chinese names are used in China and in Chinese communities throughout the world. In fact, Microsoft in Chinese is 微软 ”Wéiruǎn”, where “wéi” is the word for “micro” and “ruǎn” is the word for “soft”. "喜 (xǐ)" means “Happy” or “Like”, and “力 (lì)” means power. These names are or were trademarked, but are now often used to describe any brand in a product category. Lenovo is a Chinese multinational brand in Beijing. The companies Chinese name is essentially a phonetic match. 88, Xiandai SOHO, Building B, 504 可口可乐 (Kěkǒukělè) characters mean “to permit the mouth to be able to rejoice”. Everybody knows that China loves to create fake name-brand products. "Grand" as in "bold," not as in "10k.". Marika. The impact of string length and semantic relevance to English on meaningfulness, memorability and likeability of brand names from Chinese companies was assessed. Mon-Fri: 9am-6.30pm China Time Learn more in the Cambridge English-Chinese traditional Dictionary. Sony, in full Sony Corporation, is a major Japanese manufacturer of consumer electronics products. Chengdu Music – Is Chengdu Hiphop on the Rise? Notice Heineken’s Chinese name: 喜力 (Xǐlì), which means “Happiness Power“. Even heroin, which no one should use any day, was a brand name. The company is famous for producing consumer vehicles and commercial vehicles, such as buses, lorries, trucks, and more. Nike. For English learning, it offers VIPABC, TutorABC, and TutorABCJr. The name Nokia derived from the town where the first offices of the company were based, called precisely Nokia. This is why there’s a huge market online that sells fake Chinese products that mimic the brands we all know and love. Burger King, instead, opted for a literal translation of its name…. 建国路88号现代城SOHO B座 504 Heineken's Chinese brand name is "喜力 (xǐ lì)." Best Chinese ATV Brands There are several different Chinese ATV brands in the market. The word 精工 in Chinese actually means refined or delicate, depicting the brands precise and measured nature. It can even lay claim to the world's first 5G laptop. Volkswagen purposely chose this due to the fact it appears to look like a version of their very own logo >>> 众. In this case, the brand picked two words with a positive connotation in order to be perceived as local. Mishil is a brand that features in the 2020 Chinese TV Show Nothing but Thirty (三十而已). Best Chinese Watch Brands. Adidas isn’t Adidas in China, it’s 阿迪达斯 (Ādídásī), or if you are super lucky you might stumble across an AIDADS or ADIODS sweater instead. Get going…, brand names in Chinese communities throughout the world the advantages of using from! Tv Show nothing by Thirty here where you can find all the great domain names from Chinese was... 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