The simplicity of ideas brought to their excess has always been a force in fashion, and Balenciaga can do it masterfully. Among the brands that did something relevant I can mention Moschino, with its wonderful, ironic representation of the puppet show. One of the films that stood out was “Amor Fati” by Marine Serre, which proved that the brand is here to stay. Still, he says that brands are eager to learn from creatives who have the agility and tech know-how to take more risks. From Christopher John Rogers, whose virtual look book and film were breathtaking, to Halpern, who incorporated and celebrated key workers in a colorful film. Fashion is meant to live there anyways and this approach captured cinematically gave it more context. Apr 21, 2016 - Explore Pamela Fain's board "Fashion show ideas", followed by 324 people on Pinterest. There were masterful demonstrations of this, such as Balenciaga’s short film, or Celine’s stylized version in a stadium. Around Paris Fashion Week; Balenciaga received 368,249 video views for a YouTube video showing its summer 2021 pre-collection with models exploring Paris city streets alone, wearing sunglasses at night. I appreciated both versions, but definitely missed the in-person interactions of fashion week. This is because on one side a lot of brands believe we’d better get back to physical shows (and I’m not sure this is a good idea); on the other because inventing alternative methods is really an important creative exercise, which would dismantle a business model that’s 50 years old. The hashtag encouraged Nike’s followers to personalize their trainers and share photos to show how customized their products are. What made this season so special was that designers created collections and presentations that were personal and authentic. Who broke through: There were many brands that produced interesting concepts. Cecilie Bahnsen offered us a very dreamy and moody short film in windswept lands. If you have a great idea this is the moment to use it and you’ll be listened, people will remember. Citing Cecilie Bahnsen’s moody moors, Thom Browne’s epic Olympic Stadium, Dior’s exceptional performance and art fusion, Marine Serre’s surreal futurist Body creation. In general, though, the understanding of digital strategies and logics is still something that many brands are struggling with. Kostadinov’s collection also included colors and textures that translate well as 2-D images, which is important to consider when presenting a digital collection. We also witnessed a more global and dispersed reach with more than 10 percent of coverage coming from Asia. Courtesy of Khaite. “In a pre-COVID-19 world it was much more evident, as the budgets and resources needed to stage great spectacles are limited to a handful of houses.”. We could also speak to the Christian Siriano show, which ranked second in Media Impact Value ($3.1 million) overall in New York, taking a place on the podium for the first time by generating strong interest from his backyard garden show in Connecticut. Overall impressions: I caught most of the content released by brands via their social media platforms and web sites. Brands could take more risks. Erdem taking his world inside Epping Forest was a beautiful nod to the role nature has played in all our lives, whilst still feeling very Erdem and like a long, cool glass of water amidst all the fiery panic of the time. There’s an entire ecosystem of a physical fashion show that can create a synergy that leads to a social media explosion. Courtesy of Moschino. This goes to show that harnessing the power of digital not only allows you to respond to fast-paced changes, but it enables you to amplify your content and collection launches to reach new markets and global audiences. Last but not least, Rick Owens in Venice. In collaboration with PR team KCD's Digital Fashion Shows platform, British designer Zoe Jordan streamed her show online, on September 10th. A preview of the Christian Siriano RTW Spring 2021 show in Westport, Conn.  I think that after this pandemic, fashion brands and fashion designers will use both an e-fashion show together with an onstage fashion show. The Internet may translate an impactful emotion through an image, but it’s not enough for the fashion specialists: They also need a direct contact with the garments they are supposed to report on or sell. Fashion-tech consultant Karinna Nobbs has already observed that the pandemic has opened up consumer eyes to digital fashion, but says there is still a missing “sustainable revenue opportunity” for brands. Gap between big and small brands: Actually the digital format lets all brand sizes have their own narrative and thanks to special effects or 3D and storytelling, everyone can showcase their vision. Who broke through: Boramy Viguier’s women’s wear debut was one of the standout shows. The creativity and quality of the fashion films definitely progressed [along] with the season. Please fill out this field with valid email address. Gap between big and small brands: Obviously big brands like Louis Vuitton and Prada used their resources to create incredible and innovative tech-based shows, but small brands also managed to do interesting things. In general, I believe that the young age of the founders, who grew up and were formed in an already digital era, can, at this moment, help them emerge. But Erdem’s show was equally memorable in its simplicity and beauty – a livestream of models walking through a tree-lined avenue. These new times gave rise to expressive new short films — a new career opportunity in fashion. Erdem RTW Spring 2021  Who broke through: The only one I spotted and really appreciated for its vision is the movie by Ukrainian brand TTSWTRS. Paris Fashion Week videos Louis Vuitton Spring/Summer 2021. 7 innovative ideas changing the fashion industry. I think there was a good effort in reacting to the actual situation and to find new creative ways to present a collection. Gap between big and small brands: The digital platforms leveled the playing field between established luxury brands and more emerging ones. GCDS (the video game room) by Giuliano Calza: all the items were incredibly realistic, they presented the collection in a completely new technological and revolutionary way. To that end, her agency, which will unveil a fashion VR experience this week, is currently working on six immersive experiences and only one involves a headset. Net-net, although there felt to be something lost by not being able to touch and physically see the clothing and the people, there was also something gained in the creative approaches so deftly adapted. Bigger brands, despite the obvious challenges, were still able to pull together incredible runway productions, creating intricate and unique set-ups like we’ve seen in the past, with some even able to safely have press and VIPs in the audience. Gap between big and small brands: I think digital has played a significant role in not only leveling the playing field, but in amplifying brand messages on a more global scale. TTSWTRS Virtual 360 show of “TECHNOLOGICAL SINGULARITY.”  This is in contrast to traditional Paris Fashion Week events, where the majority of coverage comes from France, the U.S. and the U.K. Jason Wu RTW Spring 2021  “Amor Fati” by Marine Serre. I loved the video for Michael Kors, which really showed the inspiration behind the collection. Whether you’re fashion-obsessed like me or are planning your own fashion show and need some fashion show theme ideas, I’ve got you covered today. The “Show on the Wall” concept, and hearing Jonathan [Anderson] talking through the collection, was another highlight. Courtesy of Collina Strada. GCDS RTW Spring 2021  There's going to be a real opportunity for people who can help educate the brands on the possibilities.”. A fashion show can be held in a virtual world. Absent that, I don’t need lavish productions. Marine Serre’s “Amor Fati” was one of the standout short films, as the brand used narrative to help convey the inspiration and storytelling behind the collection. “We wanted to give people a sense that it is incredibly different — it can offer these similar feelings that you would have front row at an amazing show,” Drinkwater says. “Fashion brands tried just streaming a runway show, and it didn't work. As digital mediums rise in popularity, digital fashion shows will surely become more of a thing. But, it does mean needing to take some risks. Cecilie Bahnsen RTW Spring 2021  Khaite RTW Spring 2021  3D Fashion design is developed using software like VStitcher or DC Suite.VStitcher is a 3D fashion design software that builds virtual, true-to life garment visualisation with cutting-edge simulation technologies for the fashion industry. Who broke through: Khaite was a standout this season. The dystopian inky mood of the times was well reflected in videos by Rokh, Khaite and Sacai. The digital-only collections created for HFW’s Digital Village allowed viewers to pre-order physical garments, or, after the week’s events, claim a limited edition digital garment, which could be “dressed” on the customer’s picture or used in virtual spaces. These brands were caught very off guard even though everyone was saying the fashion shows were no longer working,” says Robert Burke, founder and CEO of retail and fashion consultancy Robert Burke Associates, whose clients include Marc Jacobs, Chloe and Nordstrom. The collection was a foreshadowing of fashion to come. Many of them were actually as memorable and evocative of a good film, especially when the soundtracks were strong. But digital events are a way to return to extravagance while working remotely. Digital Fashion is the visual representation of clothing built using computer technologies and 3D software. After experimenting with digital formats this summer, Paris, London and Milan Fashion Weeks have decided to return to physical shows in September. Masato Onoda/WWD. Alan Prada, editor in chief of Harper’s Bazaar Italy: Overall impressions: The one I watched most closely was Milan, obviously, but I did follow all of them. The show garnered more than double the MIV of his purely physical event last season. Gap between big and small brands: Most of the smaller brands either didn’t do anything significant or created much simpler presentations, much like digital look books. These were special moments. Most felt like overproduced advertisements. On Sunday, the platform saw more than 3,000 transactions. They could visit three separate portals to enter the worlds envisioned by Inglês, Charli Cohen and Sabinna Rachimova. All that being said, overall the films missed the mark and don’t have the buzz of a live runway show. Balenciaga’s film was particularly visually impactful, as you’d expect, and with its high production values felt more like a music video than a fashion experience. Both of them did 3D animation projects that were very enjoyable and entertaining. Courtesy of Sindiso Khumalo. For this reason, I don’t agree with the excessive criticism I read after the first weeks of phy-gital fashion. The range of digital expression was frequently impressive and satisfying. Email us at feedback@voguebusiness.com. This Digital Fashion Show Lesson Plan is suitable for 11th - 12th Grade. Renown industry players who have panelled our fashion forums, sharing their valuable insights in aspects relating to fashion, business of fashion and the industry on a whole. Who broke through: We loved how both Chloé and Balenciaga were able to make runway a reality by filming in the streets, one by day and the other night crawling. Gap between big and small brands: I did not see big differences. Also, the digital fashion show will pave the way towards a more democratic fashion industry. Both of these shows were entirely digital. I watched all of the digital fashion weeks, and overall, I think it was a great season. Courtesy of Leonard Paris. To become a Vogue Business member and receive the Technology Edit newsletter, click here. And, Moschino generated 267,902 views on YouTube for its innovative show where models and the audience were replaced by miniature string puppets. Overall impressions: It was not an easy season for all fashion professionals: How to transmit an emotion with the goal of creating desire and orders? The interview between Raf and Miuccia for their seminal launch of their new [Prada] collaboration was very meaningful and insightful and wouldn’t have happened in more traditional times…it was a privilege to listen in and witness the results of their new work together. Who broke through: Sindiso Khumalo: Her video at Milan Fashion Week really encapsulated her brand in a meaningful way, whilst still showcasing her product beautifully and clearly. Two divergent camps have emerged: those wanting to embrace new formats and the creative license that technology offers, and those more firmly committed to tradition. FaceTime with Jack and Lazaro [Proenza Schouler] and Joseph Altuzarra were also very special and conveyed their collections in a way we had never experienced before. Raf Simons’ debut women’s wear collection was also presented in a moody, creative short film, while Balenciaga opted for a music video format where models lip synced to a remix of “Sunglasses at Night.” Other creative video presentations worth noting are Moschino’s miniature doll show, Boramy Viguier’s video rendered in 3D animation, and Collina Strada’s quirky music video. When Burke was SVP of fashion and public relations for Bergdorf Goodman, brands initially wanted to ban beauty bloggers from the store, wanting to maintain control over their narratives. I found it difficult to get excited about the shows. For smaller fashion brands, the more creative and innovative the shows are, the more viral the videos can get. WWD canvased an array of top retailers, editors and creative directors to weigh in on digital fashion weeks in the four main capitals of New York, London, Milan and Paris. Balenciaga’s film was particularly visually impactful, as you’d expect, and with its high production values felt more like a music video than a fashion experience. And having one place where everyone could view all of the content was great, it felt even more democratic — anyone could get involved and be part of it. This means that the owners can use the digital assets anywhere in the future — whether that’s dressing their avatar in a future VR experience or using it in a video game. Because they didn’t have the responsibility to have the typical audience of editors, journalists and buyers, they were able to transport their collection to a different environment and create a setting that enhanced the experience of their collection. I appreciated both versions, but definitely missed the in-person interactions of fashion week. All of the big houses had been able to travel to destinations. Patrick McDowell was inspired by the concept of a queer-friendly Catholic church for his recent Helsinki Fashion Week collection. “The successful brands have realised during this time, if they've created a personal experience or already have a good relationship, this VIP private shopping type of technique is what has paid off. I doubt they can really expand the brand’s audience, but probably this is not part of [the brands’] intent. Tracy David, chief marketing officer, ListenFirst: Overall impressions: The video content that stood out the most spoke to the current moment, as opposed to not addressing the pandemic. I see this moment as a golden opportunity, as the [COVID-19] crisis is democratizing the industry. And Moschino’s show was brilliantly entertaining with its recognizable puppet models and audience created by Jim Henson’s Creature Shop. I still feel everyone is finding their footing and reassessing what worked and what didn’t. Between Sept. 17 and 22, there were 276 tweets mentioning Nensi Dojaka and 195 tweets mentioning Maximilian Davis. Viewers “claimed” half of designer Patrick McDowell's 100 available assets in two days. Who broke through: Brock Collection, Christopher Esber, Peter Do, Altuzarra and Cecilie Bahnsen all put out videos that captured my attention by highlighting their clothing in a compelling way, and establishing a clear point of view in line with their brand identity. The app was piloted at the London Fashion Show in February and the beta version is currently available to download. Last week, Helsinki Fashion Week events matched designers with tech firms demonstrating some surprising, new innovations. I saw lots of different experimentation and felt many brands expanding how they express their vision. Attendees at the event, called The Fabric of Reality, could fly around her “runway” inspired by ocean creatures floating in space. The brands are really struggling with it”. Gap between big and small brands: There was a distinction in the way small and larger brands presented. Runway shows are expensive but in the digital realm, small brands can be scrappy and creatively produce a digital presentation or film on par with the big brands. Gap between big and small brands: Some designers used new technology for greater intimacy with us, allowing us into their worlds and thinking. For example, Louis Vuitton had the most successful video of the fall fashion week shows we tracked, generating 2,791,772 video views on YouTube for the presentation at La Samaritaine. These Are the Digital Fashion Shows That Broke Through Women’s Wear Daily - WWD Staff. For me, a lot of the best shows had a physical element, with or without an audience. It meant brands battled for our attention not through the power of money or fame but through their flights of creativity. It will be the only way to meet the expectations from the fashion fans and the fashion pros. Gap between big and small brands: While larger brands certainly have an advantage in creating more videos and larger scale productions, overall this way of presenting collections has narrowed the gap creatively between larger and emerging brands. Jul 5, 2015 - Explore M. Dixon's board "Fashion Show Ideas" on Pinterest. Become a Member today for access to the most authoritative source of global, data-led business insights. There was a distinction in the way small and larger brands presented. Boramy Viguier RTW Spring 2021  We saw his spring 2021 collection, one of his strongest to date, during the resort season, allowing both buyers and clients to engage with the collection without the buzz of runway season as a distraction. Runway shows allow me to connect to the brand and designer on a deeper level, that type of storytelling was lost in the films. Lacking the physical experience and intimacy it generates with the brand, it’s all the same to me. By subscribing, you agree to our Our industry really proved to be adaptable, and personally I felt that many brands successfully showcased their incredible ingenuity. Also of note were the images of designers on the verge of creating when they draw: Kenneth Ize, Altuzarra and Rabih Kayrouz shared a certain intimacy in this initial stage of a collection. In the end, the most important thing to keep in mind, is to create content which will resonate with the voices that matter, in order to maximize your amplification and reach your end consumer. Massimiliano De Marianis, women’s wear senior buyer, Folli Follie: Overall impressions: I’ve seen all the fashion weeks and among the video shows I found Prada and Celine very innovative. Another video that I think had a strong impact was the puppet show by Moschino: I guess originality with a touch of magic always works. ; Raffles and other fundraisers - A simple raffle will add to the fun of the evening, and to the take. Gap between big and small brands: I think that in an experimental season as is this one, while the budget difference between big and small brands is clear, in the end it’s not so evident. Gap between big and small brands: The biggest difference we noticed is that the bigger brands tended to stick to the traditional runway show format while the smaller brands were more creative with their digital presentations. was a standout. Naturally they couldn’t compete. While physical shows have their own flavour and feel, the digital scenario has led me to adapt to a new scenario and I believe it is for the better.” Currently busy prepping for LFW, which goes digital from October 21, she says, ”digital fashion shows are certainly more organised. But it’s really about the clothing, isn’t it? Or it should be. The collection had an ease that can be worn in front of a screen, in office or outside for dinner. ... Noonoouri. It was about creating an experience. Both he and Murphy point to the sale last May of a $140,000 CryptoKitty, which is essentially one-of-a-kind digital art, to show how much people are willing to pay for digital-only designs.. Smaller brands tended to gravitate towards lookbooks or audience-less shows that were a bit more intimate, but still captured the dynamic feels of each collection piece. His venue was also a first: a Vatican City in the clouds. So how do they replicate that? Privacy Policy and Shows for The Fabric of Reality were meant to be like stepping into the mind of each designer, which goes beyond what traditional show notes can do, Drinkwater says. There were so many thoughtful shows during fashion week, but the brands that stood out were Isabel Marant, Ulla Johnson, Jason Wu, Balmain, and Simone Rocha. It’s what works best, and at the end of the day, isn’t it the most obvious thing to show the clothes worn in their environment? “If fashion had more of an authentic storyline, they might see their businesses grow in ways they didn't expect,” he says. Moschino with its puppet show did something fun. Courtesy Photo. I felt similarly about seeing the recent Celine and Raf Simons shows, not having to factor in a large physical audience and the hectic back-to-back schedule of a fashion week these designers were able to transport their collections to settings that added a different element to their showings. Raf Simons and Miuccia Prada  Gap between big and small brands: We didn’t see a gap between what small and big brands accomplished this season, and I applaud each and every designer that carried the torch forward and continued to move their business ahead during this challenging time. “I think the gap between big and small brands is less visible when focusing purely on the digital sphere,” said Bosse Myhr, director of women’s wear and men’s wear at Selfridges. Lexie Moreland/WWD. The London designer used an unlimited number of crystals and sourced fabric in the exact Pantone colour he wanted — Taroni silk pink. Courtesy of Boramy Viguier. Balenciaga CEO Cédric Charbit revealed that fashion shows, for example, have a reach of 10 million viewers globally compared to the 600 guests that physically attend Paris Fashion Week. Hopefully in addition to and not instead of the physical shows, which we really hope will return soon.p. Speakers. Gary Wassner, chief executive officer, Hildun Corp. and chairman, InterLuxe Holdings: Overall impressions: Personally, I felt very detached and I didn’t love the experience. Gap between big and small brands: At the level of digital presentations I have to say no. Leonard Paris RTW Spring 2021  The Balmain runway show, which received 788,444 video views on YouTube, had a live audience and video screens, so you could watch celebrities like Usher, Jennifer Lopez, and Kris Jenner be mesmerized by the new collection. The fashion industry will learn from this, Burke says, and will improve over time. Meanwhile, around London Fashion Week, Burberry received 21,815 YouTube video views for a horror-film-like clip sharing its spring collection, with models walking single file in the woods before gathering together for a ceremony meant to symbolize regeneration. The tips will help me to run the show, thanks!" Despite covid-19, Sethi said it wasn’t the “best idea" to skip the annual event. “Shows have evolved to where it wasn’t just about selling items or looks. Lydia Slater, editor in chief, Harper’s Bazaar U.K. and Town & Country U.K.: Overall impressions: I watched all of the digital fashion weeks, and overall, I think it was a great season. Peter Do RTW Spring 2021  Courtesy Photo. We definitely saw less of that this time, things came and went much faster but I do feel that I didn’t sense such a disparity between the ambitions of the smaller brands and the larger brands, which have far greater resources. The effect is simple but very effective, and new to boot: clothing in its natural habitat. On the contrary, it all looked lukewarm. I was as mesmerized by the Louis Vuitton show where guests had their own “virtual” seat as much as I was by Roger Vivier’s short film starring Isabelle Huppert. Behind the process with Jonathan Anderson for Loewe (who should consider a career in film — that voice!) While the technology is still nascent, the formats were a chance for designers and technologists to demonstrate the potential appeal of digital and virtual formats. Viewers of HFW are able to purchase digital garments from the shows, although only a limited number of each was available, and have their images “dressed” in them. Sindiso Khumalo RTW Spring 2021  Without being the biggest players in the fashion system they have created a real buzz with a simple concept, impeccably executed. From runway to green screens: The coming of digital fashion shows Until now, the Indian fashion fraternity has put up three virtual fashion shows -- India Couture Week, The Blender’s Pride Fashion Tour and the recently-concluded Lakme Fashion Week -- with each of them enthralling the audiences from across the country and abroad. Inglês’s presentation was part of a virtual reality fashion event produced by creative agency Ryot (which is owned by Verizon) and the Fashion Innovation Agency, designed for virtual reality headsets, although it can be watched on a computer. It also saved time and waste, he adds; digitally embroidering a cape with thousands of Swarovski-like crystals took an hour, versus months. Do took his signature tailoring, pulled back the structure, and softened it for the current world. Digital experiences and assets also need standardised formats for adoption to accelerate. Is it too early for physical fashion shows? To do that today — needless to say, that's not going to happen. They eventually came around, and he predicts that they’ll do the same for digital experiences — perhaps, he suggests, by curating VIP VR experiences for couture customers that foster emotional connections. “The tech world is built around testing and putting it out there when it’s not perfect, and that is a different philosophy than fashion shows have,” Burke says. They present a Fashion Show for the class. But the brands have just started, I don’t see why we can’t think that in a couple of seasons these formats will reach higher standards. Louis Vuitton mixed digital and physical while using green screen to show images on the walls with a physical runway at the same time. From such brands as Valentino, Versace and Fendi, for instance, I would expect a stroke of genius that would set a new pace for how fashion is presented. Who broke through: Marine Serre’s short film “Amor Fati” was very powerful and was designed with a complete scenario while showing the collection. Don't miss the top fashion industry news breaking this week. The European mega brands spent millions, and the U.S. independent brands spent a fraction of that. “So many of the experiences at digital fashion weeks have felt very flat, both in the content itself and the way in which it was viewed,” says Matthew Drinkwater, head of London’s Fashion Innovation Agency, which helped produce The Fabric of Reality. Smaller brands tended to use this process mostly for men’s wear, as seen at Études Studio or Blue Marble, and it worked very well. How they respond in their creative way let us actually discover new aspects of their world. They Are Wearing: Snow Day Style in New York City. The use of 3D animation to enhance the mood of the collection was a clever way to take advantage of the digital fashion show format. It’s a big step toward democratizing fashion weeks around the world. virtual presentations and films were definitely a strong way for designers to present their collections, allowing them to be even more creative, whether they opted for a digital look book, a film or even a game. This recent virtual season proved that most designers harnessed the challenges and restrictions and actually found new and often better ways to express their collections than the traditional soldiers of fashion on a runway. Marni in Milan and Eckhaus Latta in NYC both brought their clothes to the streets in films. While the pandemic spurred quick experimentation, the urgent timeframe made it difficult for the industry to meet high expectations for digital shows and critics have questioned whether they can be as effective as traditional in-person events. 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