STUFF????????? First Run on Pinch of Yum on SEPTEMBER 18, 2013 Oh, haiyyy. 133: Optimizing Your Food Blog's SEO with Casey Markee, 158: How to Grow Your Instagram Following to 100k with Lise Ode, 146: $75,000 in Year 2 with Kate Kordsmeier, 154: 5 Tips to Improve Your Food Photography with Rachel Korinek, 130: Creating a Full-Time Income from Sponsored Content with Jenny Melrose, Why it’s helpful to have a playbook for something like Instagram, Why it’s important to keep track of your social media habits, The two things that have contributed the most to their Instagram growth, What social media meetings look like on the Pinch of Yum team. It’s hard to think of concrete ways in which this may hurt other bloggers or speak to the (important) issues at the center of the current race discourse. It was a TEENY bit spicey hot, so would even use less red pepper flakes. Lindsay Ostrom: Yeah. This is my middle initial’s M, Lindsay M. Ostrom. Pile it up and fold it. Those sound like amazing substitutions, Cal! How long do they keep in the fridge? So anyways, those are just like a few of the different ways that we’ve worked with, brands outside of just like a standard post. The first batch didn’t last more than 24 hours. Can you talk through what one of those meetings might look like? The blog turned into such a successful business that she and her husband have since launched spinoffs, Food Blogger Pro and WP Tasty , to help others do the same. It’s not like we’re ignoring metrics and just going with our gut on everything. I don’t have any like, you know, always on this day I delete it and always on this day, but I do have in my mind, I feel like I have these kind of protected times that are like no Instagram times. But seriously: does this month never end? Dan. Let me know if this, if I get too far down this path, just reel me back in. So like what percentage of people who saw the content engaged with it, took an action, saved it, shared it, liked it commented, whatever. And for us with Pinch of Yum, that meant going to like an all food account. Perfect way to use up extra veggies! 11.6k Likes, 202 Comments - Pinch of Yum (@pinchofyum) on Instagram: “Let’s cozy up with some shepherd's pie, shall we? Pinch of Yum. I couldn’t find the paneer anywhere either. And I’ve just made the decision, and that’s what the playbook is really all about is making decisions. I’m going to try this tomorrow with tofu, it looks so good! But he was talking about Instagram. So I’m constantly thinking about things like, hey, I posted this on Instagram stories. Direct quote from a family member on his second? But what can happen is that can develop habits the more that you use them, the more that you use them. So it is a 360 degree, no, it’s a 180, it’s not 360, 180 degree difference before I press record, where like neither of us have to be on. Drinks. Lindsay Ostrom: Yes. Lindsay Ostrom: Okay, I think one of the first like rules to develop in my brain, this is like long before the idea of actual printed physical playbook was like part of my thinking, like this is years ago. wow.. followed the recipe exactly except for paneer… substituted halloumi. We have some exciting news for ya today – we’re holding a brand new, free, and virtual event next week called “Our Instagram Playbook.” During that event, Lindsay and Bjork will be opening the Pinch of Yum Instagram Playbook and talking through the intentional strategies and decisions that have helped grow the Pinch of Yum Instagram account to over 850,000 followers. The decisions that would swirl around in my head around something as stupid and like supposedly joyful as posting a picture of your dog, it just was too much. It’s like rich, cozy, mellow, could-keep-eating-forever flavor. So glad to hear it, Jillian! The 10 Most Popular Instagram Recipes From October 2019. Bjork Ostrom: You can have an invisible fence, exactly. How you can sign up for our free, virtual event next week. And we look at like, okay, what’s their engagement percentage, to kind of help us give us a sense of like are we kind of on par with what other people are or are we way below or we way above, and that fluctuates. Sometimes that happens but not always. Completely Delicious “I’ve got a sweet tooth that cannot be tamed, so consider yourself warned, you’re going to find a lot of desserts here. Simple, tasty, and (mostly) healthy recipes. I think I just had this understanding of how my mood shifted depending on how people had reacted to my content on Instagram. And then the event one more time is foodbloggerpro.com/playbook And we’re going to be walking through each one of those seven steps and talking a little bit more in depth and sharing some visuals as well along the way. I can’t wait to make this with coconut milk instead of the cream. So we will filter out like, you know, for May, for the month of May, these were the top five video posts. So, playbook being one of those things that helps you do that. And we look for patterns. Bjork Ostrom: So, analogy, spot on, what would you add to it? The NFL makes money that way. And then you’ll be available for some Q&A at the end of it. You can try making it. Lindsay Ostrom: People might feel like, hey, I already saw that. Spice Substitutions: The cookbook I studied up on recommended using whole spices when possible – for example, cinnamon sticks and dried red chile peppers, as this is the traditional way to build the flavor base in a lot of Indian cooking. Rate this recipe ★☆ ★☆ ★☆ ★☆ ★☆ Comment. Lindsay Ostrom: So even today, I was flipping through my account, my personal account before this because I was just poking around kind of thinking, getting my mind on the Instagram track. Enjoy! And for most people that use Instagram, they’re not approaching it as a business. But I’m going to give this a shot. I would put this in the boundary category, which is one of the categories that we have for the playbook. Thanks. Bjork Ostrom: Yeah. Pinch Of Yum shares video of creamy tomato lasagna florentine recipe. If you’d like to jump to the comments section, click here. Online it says that I can also use halloumi cheese which I can’t find anywhere or Panela cheese which I can’t find anywhere either. So be sure to check that out if you are interested. Scooped up hot over a pile of steamy basmati rice… oof. Lindsay Ostrom: But another thing that we look at is specifically top content. I like it. I want to post this on Instagram. And that’s where you talk about engagement being such an important thing. Lindsay Ostrom: So that’s kind of where that came from, was just needing to, needing rules around that in order to like not fall victim to some of the lesser good things about Instagram. It could always change with Instagram, too. Discover daily instagram statistics, earnings, followers attribute, relevant followers and posts. Thanks – am loving all your recipes so much. The implication that sharing this recipe is wrong seems a little unfair to me. I cannot believe we’re having this conversation right now. We’ll even look at down to the specifics of things like, did we include a teaser on this, like a little video teaser or what is the angle of the picture or is this a recipe that’s been archived and been reshared or is this something that’s brand new? It’s still entertaining and engaging and I think that is kind of what you’re describing with that triple win. Definatly going into the rotation. Can’t wait for taste this recipe. I already find it hard enough to like not constantly be pulling up the app. I have made this magic sauce three times in the past month. Yum! I mean, it would be great if it is and I think you guys will get a lot of value out of it if you guys end up coming and want one of these resources that we’ve put together for you. Enjoy! Bjork Ostrom: I think part of it is, you know, it’s not a growth hack, it’s not a trick for getting lots of followers, but it’s a way to maintain a healthy relationship with something. An idea to pull you…” We can survive winter with this. Lindsay Ostrom: Yeah. Bjork Ostrom: Right. So you talked about videos being really important and starting to share that. So, over the long period of time, you can continue to be on on that platform, whether that be your blog or social or recording video, whatever it be. Lindsay Ostrom: And then also feeling like overwhelmed and like I am not doing enough on it or need to always be on it. So if you are out there and you have Lindsay Ostrom, people think people actually think that it’s Lindsey Momstom because, have I told you that? It’s like this, Melissa, our friend Melissa, The Faux Martha, she often calls it, I’m not going to get this exactly right, but something like it’s this like hungry beast and that you have to keep feeding it. Should I refrain from cooking any food that is not Spanish because that is where I am from, so I do not hurt anyone? Lindsay Ostrom: And I think it’s both from a perspective of like how do I stay sane and how do I stay mentally healthy and like not get sucked down into this potentially toxic like rabbit hole of comparison and like addicted to phone and all that stuff. Were they weekends, were they weekdays. We made these (vegan!) The equipment section above contains affiliate links to products we use and love! That was one of the things that I started to do with accounts that I wanted to impact my usage of was introducing a really short break, like something that disrupted the routine. I think it was younger than that, though. And so, they can really only pick one spot, they can’t do the full thing, but they just want one spot. And so that informs us to say, like, hey, this is valuable to people and we’re going to keep sharing it. And so I would be on Instagram. How cool that you know how to make paneer! smiling banana face so cute !! Bjork Ostrom: So, we’re going to, like we said, there’s seven different topics, we’re not going to jump into all of those, boundaries is just one of them. It’ll be a week from when this podcast is released. Because by the looks of the 10 most-liked recipes from the HuffPost Taste Instagram account in October, our readers are going hard on pasta and potatoes. So glad you enjoyed the korma, Emma! And it’s a win for us because it allows us to build our business. And I actually, it was actually, I think it was when I was pregnant that I said like, hey, I know I’m going to be wanting to post more of like our life and I am just going to find it a lot easier, I think to draw a line in the sand and say like, this is where the personal stuff is and this is where the food stuff is. So, when you think of growth as it relates to Pinch of Yum on Instagram, what are some of the things, the rules or not even necessarily rules, but what are some of the kind of frameworks or filters that you view growth through as you think of Pinch of Yum and Instagram? This was fantastic! You’ll learn all about where the idea of a playbook originated, what has contributed the most to the Pinch of Yum account’s growth, why we believe engagement is the most important, and more. ... Krista @ Pinch of Yum. And so, then Instagram was a really good place for that to happen because that’s where they want the end result, to also, that’s what I want people to take action from. Show More Posts from lindsaymostrom. Lindsay Ostrom: I will give you that. Sign up for the Instagram Playbook event! 19.2k Posts - See Instagram photos and videos from ‘pinchofyum’ hashtag But like all the top stuff was archived stuff, was stuff that I had done two years ago, three years ago, last year. Tag @pinchofyum on Instagram so we can find you! (Which, honestly, is kind of what I’ve been doing lately. Are you carb-loading for a marathon? 1,756 talking about this. Lindsay Ostrom: And there’s more of a lifestyle element or there are other pieces besides just food that people really love and engage with. Lindsay Ostrom: I think one of the interesting things is just the stickiness of that and like you watch someone, you watch a person talking on Instagram stories and it’s just really compelling to watch. And I think those two things, the inclusion of video as a content type and then really just refining the main Pinch of Yum feed to like primarily food, those are the two things I think that have helped us grow the most. It’s just how you are approaching it and how intentional you are with that. And looking at, again, engagement with competitors and just seeing, I think like one of the interesting things with competitors is we have, we’re not on the same level as like BuzzFeed Tasty, for example, but we have them listed as one of our competitors because they’re sharing the type of content that we like to share, which is all food content. But if you are intentional about setting up, doing training, setting up some boundaries, having a routine …. Lindsay Ostrom: One of the things with deleting is like, I’m not, it’s not like deleted gone for good. That’s exactly what I thought. Pinch Of Yum shares photo of Inviting Creamy Oat milk honey latte. 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